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Toyota to launch Manga Inspired Adventures at the MCM London Comic Con

Date: 2014 October 14th Tuesday [16:12] | Posted By: Joe

The MCM London Comic Con is almost here! We've just been sent details of an interesting product launch. Toyota will be revealing a manga styled adventure story to promote their new Aygo.

They've commissioned British based professional comic artist and illustrator Sonia Leong to create the artwork along with an original story. Sonia is no stranger to the UK anime and manga scene she is a member of popular UK artist collective and publishers Sweatdrop.

More details about the Aygo and it's manga inspired story will be revealed at the MCM London Comic on on Friday 24th October 2014 at the Toyota booth.

The MCM Expo is set to run from Friday 24th to Sunday 26th October 2014 at the ExCel Centre in London.
Full Story
Press release as follows:

Toyota Aygo Artwork

Synopsis: Toyota takes new Aygo into the world of Manga, commissioning an original story and animated film featuring its new city car.

14 October 2014

AYGO: FROM STREET TO MANGA SUPERHERO
Original adventure featuring Toyota's city car to be launched at MCM London Comic Con

The Toyota Aygo enters a new dimension, speeding from the city streets to the frames of an original Manga cartoon. Leading Manga artist Sonia Leong has been commissioned by Toyota to create an adventure story in which the superhero's wheels are a truly one-off version of Aygo.

Toyota Aygo Artwork

Sonia is to reveal her work and her new character creation on the Toyota stand at the 2014 MCM London Comic Con at ExCel on 24 October. Her story is set to be transformed into a short animated Manga film, again with Aygo playing a central role.

The shift from showroom fact to comic book fiction has not been difficult, as the design team that produced new Aygo numbers many Manga fans, not least Chief Designer David Terai, a self-confessed devotee of the classic Manga character Astro Boy.

Sonia is an established professional comic artist and illustrator, specialising in Anime and Manga. Based in Cambridge, she has produced numerous books, including a multi-award-winning interpretation of Romeo and Juliet, and contributed designs, illustrations and character creations to films, TV show and story compilations. She has also illustrated a number of works specifically for children, including the I, Hero and Girls FC series.

Sonia said: "It was an exciting challenge to use Aygo in this way, not only to represent a car through Manga illustration but also to use its styling to help shape a whole new hero character. As an example of contemporary Japanese-led design, Aygo is an ideal subject and I hope fans will respond to it and the story I've created."

Aygo is not the first Toyota to feature in this artform, the classic Corolla AE86 having earned cult status as the featured wheels in the Initial D adventures.

MCM London Comic Con is at ExCel in London Docklands from 24-26 October.

Source: MCM London Comic Con

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