Licca-chan Doll Gets Official North American Release

Date: 2026 April 07 10:51

Posted by Joe

We've just received news that Japanese fashion doll Licca-chan has just been officially released in North America. The release will start with a collection of 10 dolls, which include some anime tie-ins such as Frieren and Detective Conan.

The iconic fashion doll has been part of the Japanese toy market since 1967 and has a big following with toy collectors overseas too. By bringing the doll into North America through retailers such as BoxLunch, Hot Topic, Miniso and animate Los Angeles as well Gacha&Catch it's clear that they're aiming for the 15 to 25 year old market. They're after the demographic with disposable income.

Full Story

FOR IMMEDIATE RELEASE
TOMY Company, Ltd.
April 2, 2026



Japan's Iconic Doll Licca-chan Officially Debuts in North America

With Looks Inspired by Detective Conan, Frieren, My Melody™, and More,
TOMY Brings Japan's Ultimate Style Icon to U.S. Fans and Collectors This March

TOKYO, Japan (April 2, 2026) - TOMY Company, Ltd. (President & CEO: Akio Tomiyama) is proud to announce the official North American launch of Licca-chan, Japan's most famous and beloved doll, which started in March 2026. This landmark expansion began with a curated collection of 10 dolls, including exclusive and Japanese-inspired styles.

Accompanying the launch, TOMY has debuted an official global website (https://licca-doll.com/) and official social media channels (Instagram：@licca_chan_official instagram.com/licca_chan_official/) to engage with a new generation of fans and the growing global community of doll collectors.

Since her debut in 1967, Licca-chan has sold approximately 69 million units (Estimated through March 2026), evolving from a beloved children's toy into a sophisticated cultural icon. In recent years, she has fueled the "Kidult" trend, with adult fans sharing meticulously styled photos of their dolls under the social media movement known as Licca-katsu (Licca-activity).

"Licca-chan has transcended being a mere product to become a piece of living culture in Japan," said Akio Tomiyama, President and CEO of TOMY . "After the incredible reception we received at the New York Toy Fair® this past February, we are thrilled to finally bring her to our North American fans. This expansion is a key pillar of our growth strategy. We hope Licca-chan becomes a bridge for fans to experience and fall in love with Japanese KAWAII culture."

The collection debuted in late March 2026 at select BoxLunch, HOT TOPIC, MINISO, animate Los Angeles / animate USA (animateusaonlineshop.com), and Gacha&Catch (gachaandcatch.com/) locations nationwide. While availability may vary by store, fans can look forward to a broader rollout throughout the second half of 2026. To cultivate a thriving North American community, TOMY will also headline major fan conventions.

Launch Lineup & Availability
The initial North American collection features distinct products designed to showcase the brand's
unique Japanese DNA and fashion-forward aesthetic:



Examples of products

	Product Name	Cost	Copyright
1	Licca LD-30 KIMONO	$24.99	© TOMY
2	LD-10 OTONAPPO Licca	$24.99	© TOMY
3	Licca LD-28 My Melody™	$29.99	© 2026 SANRIO CO., LTD. Used Under License. © TOMY
4	Licca LD-11 Kuromi™	$29.99	© 2026 SANRIO CO., LTD. Used Under License. © TOMY
5	Licca Detective Conan Edogawa Conan style	$29.99	©Gosho Aoyama/1996, 2026 Shogakukan, YTV, TMS © TOMY
6	Licca Detective Conan phantom thief style	$29.99	©Gosho Aoyama/1996, 2026 Shogakukan, YTV, TMS © TOMY
7	Licca Retro Licca Sailors Marine Fashion	$29.99	© TOMY
8	Licca Retro Licca Sailors jacket Fashion	$29.99	© TOMY
9	Licca Frieren: Beyond Journey's End	$29.99	©Kanehito Yamada, Tsukasa Abe/Shogakukan/ "Frieren" Project © TOMY

Note: Products currently available in Japan are also being launched in North America.

About Licca-chan

Introduced in 1967, Licca-chan (Licca Kayama) is Japan's premier fashion doll. Known for her detailed backstory and trendy fashion sense, she has mirrored the evolution of Japanese style for over 50 years. With nearly 835,000 posts on Instagram under her Japanese hashtag, Licca-chan continues to captivate both children and adult enthusiasts who treat her as a muse for photography, fashion design, and social media storytelling.

Her illustrious history includes serving as a French Tourism Goodwill Ambassador and collaborating with global icons such as Ariana Grande in her Japanese music video for 'Focus'.

Links

• English:
  • Official Website: https://licca-doll.com/
  Instagram: @licca_chan_official instagram.com/licca_chan_official/
• Japanese
  • Official Website: licca.takaratomy.co.jp/
  • Instagram: @bonjour_licca instagram.com/bonjour_licca
  • X: @bonjour_licca x.com/bonjour_licca
  • YouTube: Licca-chan Official Channel www.youtube.com/@Licca-chan_official

Source: Offical Licca-chan Website