Nintendo Abandons Family Image for New Gameboy DS Adverts.

Date: 2004 October 24 17:34

Posted by Joe

Reuters are running a story about Nintendo's new American advertising campaign costing $40 million for it's largest product launch. The whole campaign is aimed at more "mature" audience with the tagline of "Touching is Good."

Print ads will appear in men's magazines Maxim and Blender, with a woman holding a DS saying "How to Score! ... Start listening to her needs, playa!".

TV ads are scheduled for ad slots in-between episodes of South Park too.