Strong Yaoi Sales on Amazon.com

Date: 2004 November 14 08:34

Posted by Joe

ICv2 are reporting an interesting trend with Amazon.com's manga best seller list. Apparently Yaoi is three of the top five, four of the top ten and six of the top fifteen manga titles. ICv2 point out that these sales are only on Amazon.com as the American Bookscan list doesn't not match with these sales figures, with only Del Rey's Tsubasa Volume 3 appearing at the top of both lists.

ICv2 speculate that people purchasing Yaoi prefer the privacy and relative anonymity that on-line reatilers offer and that the two main Yaoi publishers Digital Manga and CPM Manga don't have the marketing clout or number of titles compared to other publishers with titles at the top of the graphic novel lists.