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Non-Alcoholic Beer Popular with Kids in Japan

Date: 2005 August 05 07:35

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According to Japan Today a new drink called "KidsBeer" which is aimed at children is becoming increasingly popular in Japan with kids and is posting monthly shipments of 75,000 bottles, according to its maker Tomomasu Co.

The beverage which sells for around 380 Yen per a 330-milliliter bottle makes use of the Latin American Plant Guarana as an ingredient. The company said that the beverage is coloured brown to make it look even more like beer.

Source: Japan Today
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