Social Changes in Japan Create New Consumer Demands

Date: 2005 November 01 18:45

Posted by Joe

In one of those articles where the headline says it all, the Mainichi Daily News are reporting on the current Japanese Consumer trends. Apparently demographic changes and large amounts of deposable income in Japan are shifting the consumer markets and demand, as the Japanese desire for luxurious goods and lifestyles increases - "global luxury brands such as Baccarat, Gucci, Tiffany, Ritz Carlton and Coach Japan are taking advantage of Japan's challenging demographics". The article also mentions Silver aristocrats - Japanese over 65 years old (predominately female) many of whom are outliving their spouses by an average of 10 years.