Crunchyroll Commission Anime Mural in London's Shoreditch

Date: 2022 May 18 19:17

Posted by Joe

The good folks from anime mega company Crunchyroll have taken marketing to the next level in the hipster central part of London by commissioning a mural in Shoreditch.

The hand painted artwork features mascot Crunchyroll-Hime along with promos for Spy x Family,
he Rising Of Shield Hero Season 2 and One Piece. The 14.5m x 6.6m mural is on Chance Street, near Shoreditch Overground opposite Box Park.

The mural was done by Global Street Art Agency who also did a great Belle mural in Camden this February to celebrate the cinema release of Mamoru Hosoda's latest film.

Crunchyroll would also like you know that they'll be screening Spy x Family and The Rising of the Shield Hero at MCM Comic Con London this May too.

We hope that anime murals become a regular thing in London! It's great seeing anime getting such prominent advertising in London.

Full Story

Press release as follows:



Crunchyroll's spring anime season makes a splash with exclusive London mural

Crunchyroll, the global anime brand, is celebrating its new spring season of anime with a 14 metre high mural, painted onto a wall in London's Shoreditch.

Global Street Art Agency, the UK's leading hand-painted advertising agency, executed the colourful anime-themed mural in Chance Street. It depicts Crunchyroll-Hime, the brand's anime princess mascot, alongside the artwork for three of the hottest spring season shows SPY x FAMILY, The Rising Of Shield Hero Season 2 and One Piece.

The vibrant 14.5m x 6.6m mural, which features Crunchyroll's trademark orange, blending into a background of hot pink and magenta, is visible from Box Park and Shoreditch Overground. It's expected to be an Instagram favourite with anime and street art fans as well as tourists and passers-by. The mural has already started turning heads.

"We wanted to create something special for fans in the United Kingdom to celebrate our spring content season, which marked the first time we combined all upcoming titles on Crunchyroll. Previously, fans needed to subscribe to both Funimation and Crunchyroll to see their anime, but not any more!" said Gita Rebbapragada, Chief Marketing Officer, Crunchyroll. "This mural is as vibrant and exciting as anime itself and showcases many of the great titles fans can enjoy all in one place."

The series featured in the mural depict a variety of anime fan tastes and genres. SPY x FAMILY is a comedy / action anime, following the lives of one spy, one assassin and one telepath who come together to create a fake family and uphold world peace! The Rising of the Shield Hero is a fantasy adventure series centred around a young hero who must overcome the challenges placed in his path. One Piece is the beloved and long-running Shonen series, offering fans a mix of comedy, adventure and action as Luffy and the Straw Hat pirates continue their adventures.

The spring slate celebrations will continue at Comic-Con, London from 27th - 29th May where Crunchyroll are planning to screen episodes of SPY x FAMILY, and The Rising of Shield Hero Season 2.

MCM COMIC-CON SCREENING DETAILS:

• SPY x FAMILY: Episode 1 and 2 (DUB), Centre Stage, 18.10pm on Saturday 28 May
• The Rising of the Shield Hero: Episodes 1 and 2, Season 2 (DUB), Centre Stage, 15.40pm on Sunday 29 May

Crunchyroll's Spring 2022 slate is the largest on record and complements its existing library of more than 40,000 episodes and 16,000 hours.



Watch the mural being painted!

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories through the content they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across fan-favorite content, social engagement, events, games, consumer products, content distribution and creation, and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations), translated in multiple languages for viewers worldwide. Viewers can also access simulcasts - top series available immediately after Japanese broadcast. Crunchyroll's services extend to licensing of theatrical, TV, home video, consumer product, and video game rights.

Crunchyroll's live events include Crunchyroll Expo, Anime Awards, Crunchyroll Movie Nights, and KAZÉ Anime Nights. Crunchyroll also delivers tens of thousands of consumer products to fans around the world through owned eCommerce stores and physical retail partners (Crunchyroll, KAZÉ, AV Visionen), Crunchyroll Games, KAZÉ Games, and manga (KAZÉ Manga, Crunchyroll Manga app, Crunchyroll Manga Store).

Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles, Tokyo, Paris, Lausanne, Chisinau, and Berlin (AV Visionen). VRV (United States) and Eye See Movies (Germany) are also Crunchyroll brands. Crunchyroll was acquired in August 2021 by Funimation Global Group, a joint venture between Sony Pictures Entertainment and Sony Music Entertainment Japan.

Source: Crunchyroll